New member surveys are great because they can gauge any incoming special interests, talents, and abilities as well as getting a feel for their expectations. Existing member satisfaction surveys can tell you what times and days work best for scheduling events and helps you decide which events are scheduled. They can also give you insight about whether your current member’s expectations and needs are being met; this is especially valuable if participation and/or your membership numbers are dwindling. Exiting member surveys are also important in that they are usually very honest and can help you to see any weaknesses in your group through someone elses’ perspective; they should be kept very brief (aim for 1-3 questions) so they’re not just ignored.
There are several different options for creating your survey but I highly recommend using Google Forms because it’s super easy to use and you can add as many questions as you need to (SurveyMonkey limits free surveys to 10 questions). Once it’s completed you can just email the link out to all your members. The results are automatically compiled for you in a nice and neat spreadsheet. It’s paper free and painless!
Things to keep in mind while writing your Moms Group survey:
1) Keep your eyes on the prize by clearly defining your objectives. Before starting, figure out exactly what info you need to collect and keep it at the forefront of your mind when drafting your questions.
2) Open ended questions are much more enlightening than simple yes or no questions or multiple choice. Use them whenever possible.
3) Make sure you’re not asking leading questions if you want honest answers.
4) Whenever possible make your surveys anonymous.
5) Keep it short. Very few people want to answer 30 questions or write an essay on their Moms Group.
6) Ask questions delicately. For example, asking “Why aren’t you attending events?” bluntly can sound accusatory and make a person feel defensive. Instead, try saying “We know Moms are busy. Is there anything we can do or improve upon to make it more likely for you to attend events?”
Use these questions as a starting point and rephrase them if necessary to make sure they answer the questions you’re looking for!
Click a link below to see sample questions for each Moms Group member survey type:
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